Meet The Young Co-Designers That Helped Design DoSomething’s Glow Up!
Shoutout to the next-gen visionaries behind our transformation, and here’s what they envisioned for our new brand.
Real talk: if a brand truly wanted to support Gen Z and Gen Alpha, they should probably let y’all in behind the scenes to help pave the way or set the course.
So that’s exactly what we did!
We invited seven young co-designers to hang, ideate, and collab with us on how DoSomething’s platform should evolve in order to help today’s young people do something about the causes they care about…or basically give you the tools in your toolbox to change the world and to channel your passion into action.
Your peers are inventive co-designers who generously opened up and shared their vision for what showing up in the world to create change could look and sound like, and how we could help support their–and your–efforts (our fave thing to do, BTW). They inspired us to go beyond changing just our colors and fonts, challenging us to dive deeper into how we could show up more dynamically for you, better connect you with others in your community, champion you towards success, and how to be the unshakable coach and mentor you need to cheer you on your way to building a safer, kinder, and fairer world.
Taking into account the much-needed and valuable feedback from these designers, we were able to land the plane on an overall vision. And the results are 🔥🔥🔥.
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Check out our new look!
Take a peek at some of the changes we made, and meet the creatives that helped make it all happen. The co-designers helped us to identify the underlying characteristics of our brand, and reimagine how we show up in the world—from our voice to our visual identity.
The DoSomething Logo
Our new logo is now set within a trapezoid—representing a window into young people’s perspective, and our goal of amplifying your changemaking efforts. The frame itself symbolizes our commitment to support and champion your voices, and our updated typography is designed to feel urgent and encouraging—a rally cry and an invitation for you to take action.
Rebel Noir
Fearless Flare
Bold Ember
Boundless Blue
Kinetic Lime
Uplift Yellow
Radiant Dawn
Our Fresh New Colors
Our new vibrant color palette is representative of your action-oriented spirit, and fearless commitment to change.
Our Bold New Fonts
Our co-designers helped us create a strong, bold look that feels as empowering and uplifting as your social impact journey ahead.
Meet the Co-Designers
Each co-designer spent an engaging four whole weeks, alongside us and our besties at IDEO.org–a design consulting firm–to brainstorm ideas and create ways to use our new brand to leave a more effective and compelling imprint with the next generation, and the communities they serve.
DoSomething members Saanvi, Sebastian, Pravanya, and Shua shared with us their cohort experience.
Shua
Saanvi
Sebastian
Pravanya
We’ve Got Your Back!
We are committed to amplifying and celebrating YOU. Think of us as your coach, champion and connector to other young people we exist to support. You belong here, and together we stand a little taller, dream a little bigger, and are united in our efforts to build a safer, kinder, and fairer world.
GET INVOLVED
Make a difference in your community and add your vision to the future of our democracy